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A New Cellphone by ByteDance

TikTok proprietor ByteDance needs extra than simply your brief viral movies — it needs to assist make the gadgets you watch them on. The Chinese tech firm stated it’s creating a smartphone after putting a take care of electronics firm Smartisan.

ByteDance is not attempting to be the following huge smartphone maker. An organization spokeswoman mentioned in a press release that the brand new system would probably be “a continuation of plans that had been in place” earlier than it started working with Smartisan. “The main target is on assembly the wants of Smartisan’s present buyer base,” she added.

The spokeswoman didn’t present additional particulars in regards to the smartphone or which markets it will likely be offered in. The plans come as ByteDance’s in style social media platform TikTok is reeling in spectacular consumer progress and income. TikTok customers spent a file $10.8 million throughout the app final month, with US customers accounting for greater than 20% of in-app purchases, according to information analytics agency Sensor Tower.

ByteDance owns greater than a dozen apps together with information aggregator Jinri Toutiao, trending video platform Top Buzz and selfie app FaceU. The corporate’s reported valuation of $75 billion makes it the world’s most dear startup.

ByteDance’s world success relies on TikTok, the place customers share brief movies of themselves lip-syncing, cooking, dancing, or simply playing around. The quick video app has been put in greater than 1.27 billion instances, based on Sensor Tower.

TikTok’s worldwide attraction units it aside from different Chinese language social media platforms akin to Tencent’s(TCEHY) WeChat, Sina Weibo (WB) and Alibaba’s(BABA) Youku, which have struggled to win over customers outside of China.

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